About Sound Dollar

About Sound Dollar

At Sound Dollar, we've got one objective: To help people everywhere achieve their own version of financial health and happiness. We simplify the process of hitting your money goals through simple, step-by-step plans and clear, actionable recommendations. And because no financial journey is the same, we'll meet you where you are and get you where you need to be.

Our Mission and Values

Financial health is a huge part of overall well-being, and we believe everyone deserves to feel financially whole. Getting there can be a confusing and time-consuming process, and who has time for that? We do. At Sound Dollar, we’re a bit enthusiastic about mapping out the small but meaningful steps that will allow you to hit your big goals (and, yes, we can spend all day researching the best credit cards or 529 plans). And we’re equally excited about sharing our knowledge and recommendations with you. So, tune in, because we’ve got the steps and tools to tackle your money questions one informed decision at a time.

Trusted recommendations

Our recommendations are deeply researched, unbiased and ones we believe in.

Actionable guidance

We’ll give you the tools you need to make informed decisions so you can enjoy life faster.

Financial expertise

We hire writers with a wealth of finance-industry experience; they know their stuff, and now you will too.

Editorial team

Staff editor Andrew Pentis headshot

Andrew Pentis

Andrew Pentis has used his journalism background to write about personal finance topics since 2015. His work has appeared in over 40 publications, including LifeHacker, U.S. News & World Report and Marketwatch.

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Ben Luthi

Ben Luthi

Ben has been writing about money since 2013. He's been on staff at NerdWallet as a credit card writer and for Student Loan Hero, where he covered student loans and other personal finance topics. Ben's work has appeared in U.S. News, The New York Times, Experian, FICO, Credit Karma, Bankrate and more

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Caish Echols

Caish Echols AFC®, CFP®

Caish has worked in the financial planning industry for over 5 years, including working for one of the pioneer financial planners who brought fee-only financial advice to Millennials. She loves making the complexities of finance simple to understand and helping people follow their own paths.

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Photo of Casey Bond

Casey Bond

Casey Bond is an award-winning writer who has been covering personal finance for more than a decade. Her work has also appeared on Yahoo!, Money.com, Fortune, MSN, Business Insider, The Motley Fool, U.S. News & World Report, Forbes, TheStreet, and more. She is a Certified Personal Finance Counselor.

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Conrad de Aenlle

Conrad de Aenlle

Conrad de Aenlle is a writer and editor with more than 30 years of experience in topics related to financial services and investment, including market performance, portfolio management, economics, retirement issues, estate planning, taxation and insurance.

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Devon Delfino

Devon Delfino

Devon Delfino is a writer who’s covered personal finance—including everything from student loans to budgeting to saving for retirement and beyond—for the past six years. Her financial reporting has appeared in publications like the L.A. Times, U.S. News and World Report, Teen Vogue, Masha

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Elaine King

Elaine King CFP®

Elaine has served as the Family’s Financial Planner for over 1,200 families and 100 multigenerational family enterprises crafting actionable family financial plans.

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Elaine Pofeldt

Elaine Pofeldt

Elaine Pofeldt is a freelance business writer whose work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business, and many other business publications. She has contributed to the Economist Intelligence Unit. She is also a ghostwriter/collaborative editor.

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Erin Gobler

Erin Gobler

Erin is a personal finance expert and journalist who has been writing online for nearly a decade. Erin’s work has appeared in major financial publications, including Fox Business, Time, Credit Karma, and more.

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Hilary Collins

Hilary Collins

Hilary is an experienced finance writer with a passion for turning complicated topics into readable stories with real-world takeaways.

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Jacqueline DeMarco

Jacqueline DeMarco

Jacqueline has worked with more than two dozen financial brands, including LendingTree, Capital One, Bankrate, Student Loan Hero, and Northwestern Mutual, providing thoughtful content to give readers insight into complex topics that they likely didn’t learn in school.

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Jacqui Kenyon

Jacqui Kenyon

Jacqui Kenyon is a writer and editor, ghostwriter, editorial consultant and media coach based in Brooklyn, NY. Her work has appeared in Business Insider, Forbes, The Daily Beast, Rate.com, Fabric, and more.

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Jess Ullrich

Jess Ullrich

Jess Ullrich is a personal finance writer who's been creating online content since 2009.

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Laurel Kenner

Laurel Kenner

Laurel is a seasoned, award-winning journalist with over 20 years of experience. She is an accomplished financial commentator and co-author of Practical Speculation, a book on statistical analysis in investment. Laurel brings clarity and context to writing and is skilled at making complex issues easy to understand.

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Photo of Linda Childers

Linda Childers

Linda’s articles on healthcare costs and Medicare have appeared in Forbes and MedicareGuide. She has also written on healthcare topics for Arthritis Today, California Health Report, Allure, Health Monitor, US News and World Report, O, The Washington Post and many corporate blogs.

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Lindsey Danis

Lindsey Danis

Lindsey Danis is a writer covering food, travel and personal finance. She's written about personal finance for Business Insider, NextAdvisor, The Penny Hoarder, and elsewhere.

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Lisa Lombardi

Lisa Lombardi

Lisa is a writer and editor who has worked at Quick & Simple, Health, Redbook, and more.

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Mark Kantrowitz

Mark Kantrowitz

Mark Kantrowitz is a nationally-recognized expert on student financial aid, the FAFSA, scholarships, 529 plans and student loans. His mission is to deliver practical information, advice and tools to students and their families so they can make smarter, more informed decisions.

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Mike Powers

Mike Powers CFP®

Mike Powers is a Certified Public Accountant (CPA), Personal Financial Specialist (PFS), and CERTIFIED FINANCIAL PLANNER ™ (CFP®) who founded his own financial planning firm, Manuka Financial, focusing on helping clients retire before the traditional retirement age of 65.

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Headshot of personal finance writer Rebecca Safier

Rebecca Safier

Rebecca has been writing about personal finance and education since 2014. Formerly a senior student loans and personal loans writer for Student Loan Hero and LendingTree, Rebecca now covers a variety of personal finance topics, including budgeting, saving for retirement, home buying and more.

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See All of Our Editors

Our Editorial Guidelines and Quality Standards

Quality, trusted editorial is the heart of our mission to empower financial wellness. This is why we have a strict adherence to some basic values in every piece of content we create: Accuracy, unbiased opinions and balanced & complete coverage.

Who We Are

We are financial planners, industry journalists, analysts, researchers, dreamers, and doers. And we share one thing in common: a belief that we can all meaningfully better our financial health through small, incremental change.

Get your money in shape